What's inside this guide:

• Clarity: A comprehensive overview of what growth marketing is
   and isn’t 
• Key metrics: The right metrics to track by lifecycle stage
• Industry deep dives: Take a closer look at applications in Retail 
   & E-Commerce, Media and Publishing, Subscription services, and 
   Digital Travel
• The future: The role of AI in customer engagement
• And more!

BONUS: Use the Growth Marketing Self-Diagnostic tool to gain insight into how "growth-centered" your marketing stack really is.

What's inside this guide:

Score your approach, recalibrate your metrics, and learn from the experts with this guide.

Is your growth marketing strategy driving (or driving away) LTV?

Contrary to popular belief, growth marketing is not merely digital marketing rebranded. Growth marketing is about extending the boundaries of a product into marketing  channels with specific goals of retaining customers, increasing user engagement, and maximizing lifetime value.

Getting the definition right is step one. Step two is checking your current strategy against it.

Score your approach, recalibrate your metrics, and learn from the experts with this guide.

Is your growth marketing strategy driving
(or driving away) LTV?

Growth Marketing is THE needle mover for any Brand with digital touchpoints with its consumers. Heretofore a fuzzy concept shrouded in buzzwords, Blueshift's Growth Marketer's Guide to Customer Engagement covers everything from basic definitions all the way to advanced AI powered methods. If you're marketing to consumers, and want to drive delightful engagement at every step of the customer lifecycle, this ebook is a must read.

Brian Monahan
HEAD OF CUSTOMER STRATEGY

• Clarity: A comprehensive overview of what
   growth marketing is and isn’t 
• Key metrics: The right metrics to track by 
   lifecycle stage
• Industry deep dives: Take a closer look at 
   applications in Retail & E-Commerce,
   Media and Publishing, Subscription 
   services, and Digital Travel
• The future: The role of AI in customer engagement
• And more!

BONUS: Use the Growth Marketing Self-Diagnostic tool to gain insight into how "growth-centered" your marketing stack really is.