The Growth Marketer's Guide to Customer Engagement
Learn how Growth Marketers solve customer retention issues and impact LTV

Delivering a better customer experience is the difference between happy customers and churning customers. For Growth Marketers, long-term success rests in retaining customers and maximizing LTV.  

Key Topics Covered in the Report:

Learn why Growth Marketing is the key to long-term success.

Understand what Growth Marketing is (and isn't).

The Metrics you MUST pay attention to in order to drive retention. 

Industry Deep Dives with key campaign types. 

Get your customer retention strategy and tactics here... before your competition does.
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The Growth Marketer's Guide to Customer Engagement  

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"The Growth Marketer's Guide to Customer Engagement"

Whether you head growth for your organization or you're looking to build growth organization, this is THE can't miss guide.

Discover why Customer Experience is the new lever for success for marketing. 

Top Growth Marketing Myths debunked. 

Brian Monahan 

Head of Customer Strategy, Pinterest

"Growth Marketing is THE needle mover for any Brand with digital touchpoints with its consumers.  Heretofore a fuzzy concept shrouded in buzzwords, Blueshift's Growth Marketer's Guide to Customer Engagement covers everything from basic definitions all the way to advanced AI powered methods. If you're marketing to consumers, and want to drive delightful engagement at every step of the customer lifecycle, this ebook is a must read."

BONUS:

Take the Growth Marketing Diagnostic to gain insight into how "Growth-Centered" your marketing stack really is.

Growth Marketing Defined

  • What is Growth Marketing
  • What Growth Marketing is NOT

Growth Marketing Myths

Customer Engagement + the Growth Marketer

Customer Lifecycle Stages & Engagement

  • Activation
  • Retention
  • Win-back

Measuring Customer Engagement Right

  • Key Metrics by Lifecycle Stage

Industry Deep Dives

  • Retail & E-Commerce
  • Media and Publishing
  • Subscription services
  • Digital Travel

The Role of AI in Customer Engagement

Building the Growth Marketing Organization

Growth Marketing Glossary

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