Category, Brand & Price Affinities

Most E-commerce & media companies have large catalog of products or content, spanning across multiple categories, brands, authors, artists, etc. By tracking user interactions across the catalog you can learn user preferences for different categories, brands, authors, price-points and more. 

Marketers can use these affinities to personalize marketing messages to every user on every channel. 

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In this eBook, you will learn:
  • How to normalize the behavior relative to other users.  
  • Steps to personalizing based on user affinities.
  • How to learn cross-category/brand affinities.
  • How to easily launch targeted user affinity campaigns.
Take a peek at what you'll find:
About The Author
Mr. Sun
@milkywaysun
Well-known for its work as the center of our solar system and the bringer of all life on Earth, the Sun has 4.6 billion years of experience reaching temperatures up to 15,000,000°C.
 
Learn about common pitfalls marketers make when scaling personalization across channels, and the key types of Triggered campaigns you must be running across multiple channels.

Drive higher purchase and conversions by leveraging data from your website

Track user behavior

Category Affinity

Track user interactions with your catalog to learn user affinities for categories, brands, price-points, and more

Build Better Triggers Now

[Whitepaper]

Normalize across users

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